Welcome a New Face of Luxury to The Lehigh Valley Auto Show
The Lehigh Valley Auto Show has been in existence since 1997, and will be celebrating its 16th anniversary at the 2013 Show on March 21st through the 24th. While it has been successful, attracting many manufacturers to support their brands and dealers, it has not been comprehensive of the dealerships and automotive products sold in the Lehigh Valley. Most prominent among the missing are the single point luxury dealers. Their absence has created confusion in our attendees and questions in the minds of those manufacturers who have regularly supported the Show.
To remedy this, the Greater Lehigh Valley Auto Dealers and its Marketing Committee have worked hard to identify a luxury only venue, and a method to increase attendance from those populations whose income levels and tastes reflect luxury automobiles. Time and effort has been expended in developing plans to promote this new site, and add the logistical elements necessary for increased safety, enhanced and cleaner signage and sight lines, and floor security. At the 2013 Auto Show the luxury only venue will be Stabler Arena, and the show will have “The New Face of Luxury” as its theme.
To accommodate added luxury lines at Stabler, nameplates previously exhibiting there will be moved to the west pavilion, requiring increased square footage and location. For this reason, the west pavilion will move to the upper most parking lot, and be increased to 42,000 square feet. This year it will feature displays from Subaru, Mitsubishi and Kia, maintaining its all Southeast Asian manufacture atmosphere. On the west pavilion’s old location, the show will feature a Pocono Speedway presence and IRL race simulator, all-terrain vehicle display and RV’s.
The Show’s lower lot will be active with Ride & Drive Programs offered by Ford, Nissan and others.
In addition to all luxuries in Stabler, the venue will feature a Harley Davidson Motorcycle display on the arena’s second floor. The display will be presented by the Eastern Harley Davidson Association, in conjunction with its sponsorship of the Muscular Dystrophy Association’s annual “Ride for Life” promotion.
For the past four years, the Auto Show has announced its presence in the Lehigh Valley by presenting an Auto Show Gala on the Wednesday preceding opening day. This is a ticketed event, with every penny of every ticket going to a non-profit serving as beneficiary.
For the past three years, this beneficiary has been the Good Shepherd Rehabilitation Hospital supporting its pediatric units. In 2013, the beneficiary of the Lehigh Valley Auto Show Gala will be the Lehigh Valley Health Network. In meetings with the Health
Network’s administration and development staff, they have committed their resources and energy in populating the Gala with its upper management and medical staffs. Through their efforts, it is expected that the attendance of the Gala will swell to over 1,000 attendees, many of whom will be the ideal customers for our luxury dealers. In addition to their medical staff and management, the Health Network will send invitations to those companies and professional services, such as lawyers and accountants who have served as vendors for the Health Network for many years.
To increase the level of attendance on Thursday, March 21st, and Friday, March 22nd, traditionally the slower two days of the show, GLVADA and its Auto Show Committee is announcing the “Community Days at the Show” promotion. Through this promotion, we will offer all qualified non-profit organizations in the Lehigh Valley an opportunity to sell tickets to the Auto Show on Thursday and Friday, March 21st and 22nd, in return each agency will receive a reimbursement of $5 for each ticket sold. Our support encourages them to invite their Board Members, community supporters, and vendors to participate in this program.
On Thursday, March 21st, we will reduce our hours of operation from 10 am to 6 pm. From 7 pm to 10 pm, we will re-open the Show for a private function, primarily for Lehigh Valley Health Network’s 11,000 employees and families.
In conjunction with the Lehigh and Northampton County Bar Association, we will be sponsoring a 5 K race, entitled the “Great Ambulance Chase” to benefit Cetronia Fire Company, on the grounds of the Stabler Campus during the Auto Show weekend. Through this involvement and their young lawyers group, we will invite their entire membership to participate in our opening Gala and offer special opportunities to be present at the Show itself. This brings in another important segment for our dealerships.