GLVADA Sponsors Job Fair

On January 29th, Cumulus Media (CAT COUNTRY & WLEV) presented the “Putting the Greater LV Back to Work” job fair at the SteelStacks complex in Bethlehem. GLVADA stepped up to the plate for its community and its dealers. We served as a sponsor for this event, and received visibility and recognition through the ads the stations ran. As a sponsor, GLVADA was given a booth at the show located near the entrance, which was the best position there. A “dealer alert” email went out informing our dealers of our participation and the opportunity they had to advertise open positions in their shops. I asked every dealer who wanted to participate to give me the position title, and a brief description of what was expected.

Ten dealerships took advantage of this opportunity and sent us the required information. Those participating were: the Kelly Group, Rentschler Chevy, Rentschler Chrysler Jeep Dodge, Rothrock Motors, Lexus of the Lehigh Valley, Scott Cars, Gilboy Ford Volkswagen, Haldeman Ford Lincoln of Allentown, Haldeman Ford of Kutztown, and Star Buick GMC. Armed with materials, GLVADA staff worked the booth for the dealerships.

The response was tremendous and attendance totals were over 1,500. The candidates ranged from appropriately dressed and qualified to those who were just fulfilling a requirement. Overall, it was a great day; we handed out a substantial amount of materials, and came back with a fair number of qualified leads for those dealerships that participated.

Testimonial from Chris Saraceno VP/Partner Kelly Automotive “The job fair at SteelStacks exceeded my expectations. The GLVADA team had an opportunity to speak with over 300 people and received over 120 applications/resumes to share with the Lehigh Valley auto dealers. This is a MUST attend event for any dealer looking to add talent to their team.”

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