Becker Subaru celebrates 50 years
In 1961, Bob Becker’s business was just a small Sinclair gas station along Route 222 near Wescosville. You could get your car repaired there, and fill up the tank.
Even then Becker’s no-nonsense style gained the small shop a golden reputation among its many loyal customers. This straightforward formula not only grew the business to today’s 40,000-square-foot facility on about six acres of land, it also won Becker Subaru the title of No. 1 in sales 17 years in a row among all Subaru dealerships in the Eastern Region, which covers from Pennsylvania and New Jersey, down to Florida and over to Louisiana.
“Our goal was never to grow the business first,” Bob Becker says. “It was to serve our customers. When you do that, your customers end up serving you.”
Becker began selling station wagons under the name Becker Wagonmaster Inc., but soon ran into the energy crisis of 1973. He was smart enough to know that gas-guzzling cars were not the technology of the future, and acquired a Subaru franchise.
The little gas station had gained an addition about 1970, then a large showroom and service area were added in 1980 to display the newly added models.
“Our goal was never to grow the business first,” says Becker. “It was to serve our customers. When you do that, your customers end up serving you.”
As the business continued to grow, the dealership was expanded once again in 2005, when the original building and showroom were demolished and the current roomy structure was built.
According to Bob Becker and sales manager Ken Irvine Jr., expansion at that time was a chance to enlarge the display area inside as well as expand the service department.
Becker recently purchased more land along Route 222, extending up to the corner where it intersects with the bypass. The staff had an architect draw up some plans, but hasn’t decided exactly what they’re going to do yet.
Whatever the plans end up to be, people can be sure the company’s philosophy will be integrated into the foundation of whatever goes up.
“I always tell our employees, ‘If it’s right do it, if it’s not, don’t,'” says Becker.