2013 Auto Show Update

While there are many important and exciting things about this year’s show, I believe the biggest change we will see is the number of attendees. Yes, the new Luxury Pavilion, featuring every nameplate sold in the Lehigh Valley, will be huge for GLVADA. Many people think the introduction of the Harley Davidson exhibit will make this year’s show stand out. Just as many people will point to our “Community Days at the Auto Show” as setting a new benchmark. There is no question about it, the 2013 edition of the Lehigh Valley Auto Show is the most comprehensive, and most exciting we have ever presented. However, I think what will be remembered most will be the great increase in the attendance this year.

My enthusiasm for a record attendance starts with our choice of Gala recipient… the Lehigh Valley Health Network (LVHN). From the very start, the LVHN Marketing, Development, and Event staffs have been tireless in their pursuit to be the ideal partner. They have embraced the “LVHN Night at the Auto Show” promotion, and have created programs, flyers and countless emails to excite the 12,000 staff members. From 6:30 to 9:00 PM on Thursday, we expect to see a large crowd, on a traditionally slow evening of the show. In addition, their Development staff has invited 400 of the system’s top donors to be their guests at the Show, and at a reception in our Hospitality Suite on the second floor of Stabler Arena. Not only will it be a large audience, it will be a highly qualified audience.

As you may be aware, we have extended an invitation to area non- profits to partner with us in our “Community Days at the Auto Show” promotion. As part of this program, these non-profits can sell tickets admitting the holder to the show on Thursday or Friday, traditionally our two slowest days. I am happy to announce that we have 28 charities that are participating, and selling tickets right now. Many of these charities will set up booths, at the show, on the Community days as well.

LHVN has announced plans to conduct the “Child Safety Day” program at the show this year, instead of in their hospital. Once again, they are promoting this enthusiastically. In all, 19 different pediatric departments/ services will be displayed. This includes a hands-on surgical robot exhibit, the full Medivac team, including the helicopter on Saturday, texting while driving simulators, and much more. These activities, and the advertising generated by them is sure to motivate more families than ever before to attend the show.

I am extremely proud to confirm our partnership with Cetronia Ambulance Company. They are producing a 5-K race on Sunday, March 24th on the Stabler Campus at 8:00 AM. The race is sponsored by the Lehigh County Bar Association, and is named “the Great Ambulance Chase”. This creates more awareness for the show, and presents the Show to a whole new, affluent market.

To introduce our show to our host, Lehigh University, we have entered into an agreement to market us to their staff and faculty through their internal communications systems. In exchange for a discounted admission, they will promote us to this large, qualified group. To expand upon that effort, we offered a similar discount to their alumni office, and they have agreed to promote the show on all correspondence to its wide alumni base.

Finally, we are co-sponsoring the 2013 Parade of Shamrocks, celebrating St. Patrick’s Day in Downtown Bethlehem. We get to display a variety of vehicles that the crowd could see at the auto show starting 5 days later. The parade is televised live on RCN television, and rebroadcast 3 times before the show. We will promote the show to a large audience on the streets of Bethlehem, and to a home audience watching on TV.

For these reasons, I think we’re going to smash all attendance records this year, and drive more interested buyers into dealers’ showrooms.